Russell's Next Play: A TikTok Challenge

Capitalize on the Russell Wilson trend by launching a TikTok challenge where users showcase their own "exciting next step" using the hashtag #WhatsNextRussell. This challenge encourages engagement by connecting personal aspirations with the buzz around Wilson's optimistic outlook towards his future after parting ways with the Denver Broncos.

Incorporate snippets of Wilson's career highlights, his statement about looking forward to what's next, and perhaps even a cameo from Ciara to elevate the challenge's visibility and appeal to a broader audience, especially those who admire Wilson's resilience and aspiration.

"Nailed my future goals thanks to Russell's inspo! 🏈"
- Inspired TikToker