Marvel Goes Green: An AR Adventure
Launching an Augmented Reality (AR) campaign that brings The Marvels characters into the daily lives of sustainable living practitioners, the content will overlay elements of the movie's setting and characters in real-world sustainable environments, like renewable energy farms and eco-friendly homes.
This immersive experience not only promotes The Marvels but also highlights the sustainable practices of actors within the Marvel Cinematic Universe (MCU), like Lashana Lynch, in parallel to their roles, thus connecting fans' admiration for the characters with actionable sustainable living insights.
"Now I can be a superhero in my own eco-journey! 🌎"
- Enlightened Marvel Fan
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