Loot Chest Legends

Introducing "Loot Chest Legends," a limited edition series of action figures featuring an exclusive lineup from the Borderlands movie cast, unveiled incrementally to build hype towards the movie's August debut.

Each figure, starting with the favorites like Cate Blanchett’s Lilith and Kevin Hart’s Roland, comes with unique QR codes that unlock behind-the-scenes clips, interviews, and even exclusive scenes from the anticipated trailer, providing a tangible slice of the chaos for action figure collectors on Facebook.

"I've never felt closer to the Borderlands universe, plus my collection looks fire.
- Stoked Collector"