Country Queen AR Experience

An immersive Augmented Reality (AR) campaign that lets fans dive into the world of Beyoncé's "Act II" through interactive music videos, virtual meetups, and an exclusive AR journey through the "Texas Hold 'Em" video set.

Marketers can collaborate with Beyoncé's team and Verizon, leveraging the Super Bowl's massive audience and the album's country roots to create a viral, innovative promotion that appeals to both music lovers and techies.

"It felt like Bey herself serenaded me in my living room!"
- Ecstatic Beyhive Member